CASE STUDY: From Setback to Success – The Soul-Aligned Ghostwriter
- Sam Pepin
- October 9, 2024
- 4:17 pm
Meet Danielle Perlin-Good
“I knew CoreCentrica wanted me to succeed and believed in me and in my business. I didn’t feel like I was just a number.”
A Bit of Background
Danielle Perlin-Good is the solo-preneurial face of The Soul-Aligned Ghostwriter, a business she founded in 2017. Since then, it’s grown into a 6-figure business known for unleashing well-written, transformative books compliant with publishing best practices. With over twenty years of experience, Danielle offers ghostwriting, coaching, editing, and consulting services executed with a commitment to loyalty, integrity, honesty, and entrusting confidence in her clients’ stories.
Today, over 50% of Danielle's new clients come from CoreCentrica's tailored marketing campaigns.
A Bit of Background
Danielle Perlin-Good is the solo-preneurial face of The Soul-Aligned Ghostwriter, a business she founded in 2017. Since then, it’s grown into a 6-figure business known for unleashing well-written, transformative books compliant with publishing best practices. With over twenty years of experience, Danielle offers ghostwriting, coaching, editing, and consulting services executed with a commitment to loyalty, integrity, honesty, and entrusting confidence in her clients’ stories.
Today, over 50% of Danielle's new clients come from CoreCentrica's tailored marketing campaigns.
Challenges Faced
Danielle always found LinkedIn to be a great source of developing leads. As her client base grew, she began outsourcing lead generation to assistants and a LinkedIn marketing company prior to finding CoreCentrica. That former company got Danielle booted out of her LinkedIn account for three weeks during the summer of 2023, which left her facing several key challenges:
Loss of Lead Generation: LinkedIn is crucial for generating leads. Getting locked out of her account for three weeks could result in a significant loss of business opportunities.
Damage to Brand Reputation: Getting locked out of LinkedIn due to the actions of an outsourced company could harm Danielle’s professional reputation, affecting clients’ trust in her services.
Client Communication Disruption: LinkedIn is important for client communication and networking. Inaccessibility could disrupt ongoing conversations with potential and existing clients, leading to delayed responses and potentially harming client relationships.
Financial Impact: The loss of new leads and potential clients during those three weeks could have a direct financial impact on the business, leading to a potential decrease in revenue.
Time and Resources Spent on Account Recovery: Danielle would need to invest time and resources into resolving the LinkedIn account issue, detracting from her focus on delivering services and managing her business.
Challenges like these that hinder the ability to grow a business sustainably are unacceptable, in our opinion, and, lucky for us, Danielle decided it was time to seek a better option for professional marketing support.
Danielle always found LinkedIn to be a great source of developing leads. As her client base grew, she began outsourcing lead generation to assistants and a LinkedIn marketing company prior to finding CoreCentrica. That former company got Danielle booted out of her LinkedIn account for three weeks during the summer of 2023, which left her facing several key challenges:
Loss of Lead Generation: LinkedIn is crucial for generating leads. Getting locked out of her account for three weeks could result in a significant loss of business opportunities.
Damage to Brand Reputation: Getting locked out of LinkedIn due to the actions of an outsourced company could harm Danielle’s professional reputation, affecting clients’ trust in her services.
Client Communication Disruption: LinkedIn is important for client communication and networking. Inaccessibility could disrupt ongoing conversations with potential and existing clients, leading to delayed responses and potentially harming client relationships.
Financial Impact: The loss of new leads and potential clients during those three weeks could have a direct financial impact on the business, leading to a potential decrease in revenue.
Time and Resources Spent on Account Recovery: Danielle would need to invest time and resources into resolving the LinkedIn account issue, detracting from her focus on delivering services and managing her business.
Challenges like these that hinder the ability to grow a business sustainably are unacceptable, in our opinion, and, lucky for us, Danielle decided it was time to seek a better option for professional marketing support.
Why Danielle Chose CoreCentrica
Danielle selected Sam Pepin, CoreCentrica’s CEO, and his team as the solution. Here’s why:
Trust in the Lead Generation Strategy: Danielle was impressed by CoreCentrica’s lead generation strategy, which was well-aligned with her business goals and tailored to meet the unique needs of her ghostwriting business, giving her confidence that it would effectively attract the right clients.
Personalized Attention and Genuine Support: Danielle appreciated the personal connection with Sam and his team at CoreCentrica. They were genuinely invested in her success, making her feel seen and valued, and committed to understanding her business.
Belief in Her Vision and Business: CoreCentrica stood out because they believed in Danielle’s vision and the impact of her business. This mutual belief created a strong foundation for collaboration, making Danielle confident in their passion and commitment to her success.
Confidence in Leadership and Expertise: Danielle’s decision was influenced by her confidence in Sam Pepin’s leadership and his team’s expertise. Sam’s reputation for valuing integrity and delivering results gave Danielle peace of mind. She trusted that Sam’s strategies were rooted in industry knowledge and the latest marketing trends, ensuring her business would benefit from cutting-edge techniques.
Holistic Approach to Client Success: CoreCentrica demonstrated a holistic approach to Danielle’s success by understanding her business’s long-term goals, challenges, and opportunities, and crafting a strategy for sustainable growth.
Ethical and Transparent Practices: In a market where marketing practices can sometimes be questionable, Danielle appreciated Sam’s and his team’s commitment to ethical and transparent practices. The agency’s open communication, clear reporting, and honest assessments assured her that she was in good hands.
Danielle selected Sam Pepin, CoreCentrica’s CEO, and his team as the solution. Here’s why:
Trust in the Lead Generation Strategy: Danielle was impressed by CoreCentrica’s lead generation strategy, which was well-aligned with her business goals and tailored to meet the unique needs of her ghostwriting business, giving her confidence that it would effectively attract the right clients.
Personalized Attention and Genuine Support: Danielle appreciated the personal connection with Sam and his team at CoreCentrica. They were genuinely invested in her success, making her feel seen and valued, and committed to understanding her business.
Belief in Her Vision and Business: CoreCentrica stood out because they believed in Danielle’s vision and the impact of her business. This mutual belief created a strong foundation for collaboration, making Danielle confident in their passion and commitment to her success.
Confidence in Leadership and Expertise: Danielle’s decision was influenced by her confidence in Sam Pepin’s leadership and his team’s expertise. Sam’s reputation for valuing integrity and delivering results gave Danielle peace of mind. She trusted that Sam’s strategies were rooted in industry knowledge and the latest marketing trends, ensuring her business would benefit from cutting-edge techniques.
Holistic Approach to Client Success: CoreCentrica demonstrated a holistic approach to Danielle’s success by understanding her business’s long-term goals, challenges, and opportunities, and crafting a strategy for sustainable growth.
Ethical and Transparent Practices: In a market where marketing practices can sometimes be questionable, Danielle appreciated Sam’s and his team’s commitment to ethical and transparent practices. The agency’s open communication, clear reporting, and honest assessments assured her that she was in good hands.
Key Outcomes
Since partnering with CoreCentrica, Danielle’s business has experienced significant growth and transformation:
Over 50% of Clients from Marketing Efforts: Today, more than half of Danielle’s new clients come directly from the marketing initiatives we’ve implemented on her behalf. This has not only stabilized her income but also allowed her to be more selective with the projects she takes on.
Enhanced Online Presence: We revamped Danielle’s website, optimized her SEO, and developed a robust content strategy that showcases her work and expertise. We’ve also bolstered her LinkedIn profile and presence on that platform, turning it into an active hub for engaging with potential clients and industry peers.
Looking Forward: Danielle continues to receive great leads from the campaigns, and she and Sam communicate monthly about how the campaigns are doing. They also discuss new ideas, new ways to bring in more leads, and how CoreCentrica can best help her business succeed and grow.
Our collaboration with The Soul-Aligned Ghostwriter showcases the power of strategic marketing. We’ve helped Danielle achieve consistent growth and establish a strong, recognizable brand, allowing her to focus on crafting incredible stories while her business thrives.
At CoreCentrica, we’re committed to leveraging the latest neuroscientific insights to create tailored Meaningful Marketing Strategies. Whether you need help with branding, marketing strategy, lead generation, or other marketing projects and programs, please fill out our information request form to start setting up a meeting.
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