Unlock Learning Code #7…HINT: Simplicity is the Key

So, What’s the BIG Idea? The Importance of Putting Concept Before Details.

Our brains are not designed to process isolated details effectively.  They prefer to see the whole mountain before deciding to climb it.

Concept before Details

You’ll hear us be a broken record on this note because this it’s incredibly important:  first impressions only matter if they’re meaningful and memorable.  The way information is initially presented can significantly impact how well it’s remembered.  Learning Code 7 emphasizes the importance of implanting firm concept networks in the learner’s brain before introducing details.  The other way around is simply a recipe for immediate overwhelm and guaranteed imemorability.  This approach leverages the brain’s natural preference for big-picture thinking to enhance memory retention and comprehension.

The thing is, our brains are not designed to process isolated details effectively.  They prefer to see the whole mountain before deciding to climb it.  For the path from base to peak to look realistic, our brain must, for lack of a better word, “attach” to the big idea.  Once this happens, concept networks are activated.  They trigger large amounts of glucose and oxygen, which fuel the necessary neurochemical processes that allow details to be incorporated into long-term memory.  From a marketing perspective, understanding this principle can transform how we design and deliver our campaigns – the path we pave from base to peak – making the details along the climb more memorable and impactful.

The Science Behind This Concepts-First Approach

Code-7-Concept-remember-1

Strategies for Implementing Concepts Before Details

To effectively utilize this learning code in marketing, it is essential to structure content in a way that first establishes strong concepts at the top of a funnel-shaped information feed that drips down into details as the funnel narrows.  Here are some strategies:

Learning Code #7: Key Takeaways

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